Seoul Propolis Co., Ltd.

SEOUL PROPOLIS Co., Ltd.’s ‘PROBEE 365 Propolis Toothpaste’ has been selected as an innovative company under the ‘2026 K-Export Strategic Product Development Program,’ organized by the Ministry of SMEs and Startups.

The K-Export Strategic Product Development Program is a support initiative by the Ministry of SMEs and Startups that selects innovative products among K-brand consumer goods, including beauty, fashion, lifestyle, and food products, whose overseas demand is growing amid the global popularity of K-culture, and supports their development into globally leading products. 

The program began in 2024 with 30 companies in the beauty and food sectors and expanded to include fashion and lifestyle last year. This year, 983 companies applied across the four sectors, with 188 companies ultimately selected following a highly competitive evaluation process.

The selection process reportedly involved foreign consumers and global distribution experts, who evaluated the products based on innovation, global scalability, and competitiveness in local markets.

▲ PROBEE 365 Toothpaste and Soap Set

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PROBEE 365 Propolis Toothpaste’ is a family toothpaste set containing propolis extract, which is known for its antibacterial and antioxidant properties in the oral cavity.

The product is designed to support oral health for the whole family, from children concerned about cavities to older adults who may be more susceptible to gingivitis  and periodontitis, as well as office workers concerned about bad breath caused by alcohol consumption or smoking.

SEOUL PROPOLIS stated that through a recent joint study with the College of Dentistry at Dankook University, the company confirmed the antibacterial activity of propolis extract against oral bacteria associated with periodontal disease, as well as antioxidant and anti-inflammatory effects in an animal model of periodontitis.

‘PROBEE 365 Propolis Toothpaste’ is currently exported to Taiwan, the United States, and Thailand, and is expanding its presence in global markets as a representative K-propolis product.

SEOUL PROPOLIS stated that, following its selection for the K-Export Strategic Product Development Program, the company plans to accelerate its global market expansion by leveraging overseas market entry programs through its partner distribution networks, including Olive Young, Shinsegae Department Store, MUSINSA, Gmarket, and Lotte Mart, as well as export vouchers and support for obtaining overseas certifications.