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Seoul Propolis Selected for Stanford Consumer Accelerator Program to Strengthen U.S. Market Strategy
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2026-05-20
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Seoul Propolis Joins Stanford Consumer Accelerator Program to Strengthen U.S. Market Strategy
Seoul Propolis was selected for the Stanford Consumer Accelerator Program, jointly operated by the Stanford Center for Innovation & Design Research (SCIDR), and participated in a localization program designed to support its entry into the U.S. market and expansion in the global wellness sector.
The program selected K beauty, K food, wellness, and functional consumer goods companies with strong potential for U.S. market entry and global brand expansion. Seoul Propolis was selected based on its patented water soluble, alcohol free propolis technology and the competitiveness of its PROBEE brand.
During the program, Seoul Propolis took part in U.S. consumer interviews, retail market analysis, and networking sessions, while also participating in a pop up event in San Francisco to introduce the PROBEE brand and its water soluble propolis products directly to local consumers.
Propolis Technology Presentation and Product Pop Up at Stanford University
Through exchanges with U.S. consumers and local industry experts, Seoul Propolis confirmed the brand’s competitiveness and market potential in the global wellness market. The company also shared insights on the differentiation of its water soluble propolis technology, which can be applied across pharmaceuticals, health supplements, cosmetics, and personal care products, as well as the growing demand for natural functional ingredients in the U.S. market.
Seoul Propolis will continue to strengthen its expansion into the U.S. and global wellness markets through global open innovation programs and the development of overseas networks.