Seoul Propolis Co., Ltd.

SEOUL PROPOLIS Co., Ltd.’s ‘PROBEE 365 Propolis Toothpaste’ has been selected as an innovative company under the ‘2026 K-Export Strategic Product Development Program,’ organized by the Ministry of SMEs and Startups.The K-Export Strategic Product Development Program is a support initiative by the Ministry of SMEs and Startups that selects innovative products among K-brand consumer goods, including beauty, fashion, lifestyle, and food products, whose overseas demand is growing amid the global popularity of K-culture, and supports their development into globally leading products. The program began in 2024 with 30 companies in the beauty and food sectors and expanded to include fashion and lifestyle last year. This year, 983 companies applied across the four sectors, with 188 companies ultimately selected following a highly competitive evaluation process.The selection process reportedly involved foreign consumers and global distribution experts, who evaluated the products based on innovation, global scalability, and competitiveness in local markets.▲ PROBEE 365 Toothpaste and Soap Set]▲ Support for SME Exports: 188 Innovative Companies Selected for the ‘K-Export Strategic Products’ ProgramPROBEE 365 Propolis Toothpaste’ is a family toothpaste set containing propolis extract, which is known for its antibacterial and antioxidant properties in the oral cavity.The product is designed to support oral health for the whole family, from children concerned about cavities to older adults who may be more susceptible to gingivitis  and periodontitis, as well as office workers concerned about bad breath caused by alcohol consumption or smoking.SEOUL PROPOLIS stated that through a recent joint study with the College of Dentistry at Dankook University, the company confirmed the antibacterial activity of propolis extract against oral bacteria associated with periodontal disease, as well as antioxidant and anti-inflammatory effects in an animal model of periodontitis.‘PROBEE 365 Propolis Toothpaste’ is currently exported to Taiwan, the United States, and Thailand, and is expanding its presence in global markets as a representative K-propolis product.SEOUL PROPOLIS stated that, following its selection for the K-Export Strategic Product Development Program, the company plans to accelerate its global market expansion by leveraging overseas market entry programs through its partner distribution networks, including Olive Young, Shinsegae Department Store, MUSINSA, Gmarket, and Lotte Mart, as well as export vouchers and support for obtaining overseas certifications.

WEEP® Technology to Our Own Brand, PROBEE: Propolis Solutions Based on Research and Manufacturing CapabilitiesSEOUL PROPOLIS participated in **Vitafoods Asia 2026**, one of Asia’s leading exhibitions for functional and health foods, held in Bangkok, Thailand, from September 2 to 4, where the company showcased its water-soluble propolis technology and PROBEE products.During the event, SEOUL PROPOLIS gave a presentation at the **NutraFocus Session** titled *“Innovative Water-Soluble Propolis: Science-Backed Applications for Human & Pet Health.”* The presentation introduced the potential of water-soluble propolis to overcome the application limitations of conventional propolis formulations and highlighted the possibilities of expanding WEEP® water-soluble propolis technology into various product formats for human and companion animal wellness.SEOUL PROPOLIS introducing its WEEP® water-soluble propolis technology at the NutraFocus Session of Vitafoods Asia 2026.     SEOUL PROPOLIS’s strength goes beyond propolis ingredients themselves. Based on clinical research and in-house R&D, the company develops and manufactures water-soluble propolis ingredients and operates finished products through its own brand, **PROBEE**, providing integrated capabilities from ingredient development to finished products. Based on these capabilities, SEOUL PROPOLIS offers ingredient and market-oriented solutions tailored to its partners’ product development needs.At this exhibition, the **PROBEE Propolis Immune Spray** was showcased in Vitafoods Asia’s 'Innovative Products Zone', attracting interest from industry professionals. Through booth consultations and presentations, SEOUL PROPOLIS discussed potential collaboration opportunities with global partners in the functional food, nutraceutical, and wellness sectors.        SEOUL PROPOLIS booth consultation at Vitafoods Asia 2026      PROBEE Propolis Spray displayed in the Innovative Products Zone       Building on the discussions initiated at Vitafoods Asia, SEOUL PROPOLIS plans to participate in 'Fi Asia Indonesia 2026', held in Jakarta, Indonesia, from September 16 to 18, to further expand its engagement with the global market. SEOUL PROPOLIS can be found at Booth B3C12  

Seoul Propolis Signs MOU with Taiwan New-In for Strategic CooperationSeoul Propolis Co., Ltd. has signed a Memorandum of Understanding (MOU) with Taiwan New-In Co., Ltd., a Taiwan-based specialist in pharmaceutical, nutraceutical, and healthcare ingredients, to establish a framework for long-term strategic cooperation. The MOU was signed on July 16, 2026, by Jay Lee, COO of Seoul Propolis, and Liao Tianlun, General Manager of Taiwan New-In.▲Jay Lee, COO of Seoul Propolis, and Liao Tianlun, General Manager of Taiwan New-In, following the signing of the MOU.Through this partnership, the two companies will combine their respective research and technological capabilities with their market expertise to identify new opportunities for product development and business growth. The collaboration will encompass technical exchange and joint research in functional ingredients, including water-soluble propolis technology, as well as OEM and ODM development, commercialization of ingredients and finished products, and the creation of solutions tailored to evolving market needs.Founded in 1996, Taiwan New-In began by supplying pharmaceutical ingredients and excipients before expanding its business into nutraceutical, food, cosmetic, and pet supplement ingredients. In addition to sourcing and supplying high-quality ingredients from around the world, the company provides contract research, product development, regulatory support, and OEM and ODM services to Taiwan’s pharmaceutical and healthcare industries.Seoul Propolis plans to combine its proprietary water-soluble propolis technology and in-house R&D capabilities with Taiwan New-In’s local market expertise and business network. Through this collaboration, the two companies aim to expand opportunities for joint development and commercialization in Taiwan and explore broader growth opportunities beyond conventional ingredient supply and distribution.“This MOU marks the beginning of a partnership that brings together the technological strengths and market expertise of both companies,” said Jay Lee, COO of Seoul Propolis. “Through technical exchange and joint development, we look forward to creating competitive solutions that respond to the evolving needs of the global healthcare market.”The two companies will continue to share market insights and customer needs while progressively identifying and pursuing specific opportunities in joint research, product development, and market expansion.